Optimizations made to your website and server that increase how easily search engine spiders are able to scan and index your content are known as “technical SEO” (to help improve organic rankings).
SEO Checklist for Technical Aspects:
Technical SEO is the process of optimizing your website so that search engines will give it a higher ranking. These technical qualities include things like a secure connection, a responsive design, and a quick loading time.
To make sure your technical SEO is up to par, follow the guidelines below.
By adhering to these recommendations by MedWebSolutions, you may boost your site’s visibility in search results. This can happen by providing it with the structure and protection that search engine algorithms require.
1. Switch to SSL:
SSL, or Secure Sockets Layer, is a protocol used in cyber security that encrypts communications between a web server and a client browser. Sites that have SSL installed are easy to recognize since their URLs begin with “https://” rather than “http://.”
In 2014, Google stated that they wished to see “HTTPS everywhere,” and that HTTPS-encrypted websites will be favored in search results.
Therefore, it is prudent to ensure your site is safe wherever feasible. This may be done by placing an SSL certificate on your website, however, the best website builders already provide this feature by default.
2. Make sure your site is accessible on mobile devices:
A ‘responsive’ website layout automatically reformats itself so that it may be read and accessed without any difficulty on any device.
Google has made it quite apparent that a mobile-friendly website is a major factor in its algorithmic rankings. With Google’s new “mobile first” indexing policy, a mobile-friendly site is more vital than ever.
If you want the greatest experience for visitors on any device, whether mobile, tablet, or desktop, it makes sense to make sure your website is fully responsive.
3. Increase the site’s speed:
A fast page load time is a highly regarded ranking indication used by search engines to favorably position websites in search results.
You may improve your site’s speed in a few different ways:
- If you need to get anything up and running quickly, your hosting provider should be speedy.
- Get your domain names using a dependable and quick DNS service.
- Reduce the number of “HTTP requests” by not overusing scripts and plugins.
- Make sure your picture files are as tiny as feasible and use just one CSS stylesheet (the code that instructs a web browser how to display your site) rather than using several smaller stylesheets or inline CSS (without being too pixelated)
- Keep your web pages compressed (this can be done using a tool called GZIP)
4. Resolve the duplicate content concerns:
Users (and search engine algorithms) may become confused by duplicate material, and duplicate content may be utilized to artificially boost a website’s search engine ranks or visitor numbers.
Therefore, search engines dislike it, and Google and Bing both recommend that webmasters eliminate any instances of duplicate material they discover.
One way to eliminate duplicate content is to:
- Make sure your CMS doesn’t publish several versions of the same page or post (for example, by disabling Session IDs where they are not vital to the functionality of your website and getting rid of printer-friendly versions of your content).
- One way to indicate to search engines which version of your material should be considered “canonical” is to use the canonical link element.
5. Construct an XML sitemap:
You may think of an XML sitemap as a “search roadmap,” providing search engines with the precise location of each page on your site. It helps search engines better comprehend your site as they scan it.
Information such as the page’s priority, how often it is updated, and the date it was last edited are also stored there.
While Bigcommerce handles the generation of your XML sitemap for you, other platforms may require the usage of a sitemap generator.
6. You should think about activating AMP:
AMP is an initiative sponsored by Google with the goal of improving the speed with which mobile content may be delivered by leveraging a modified version of HTML called AMP.
Your web pages will load very rapidly on mobile devices if you convert them to AMP. They achieve this by blocking scripts, comments, and forms while keeping the text, photos, and video on your site.
Since AMP sites load so quickly, users are more inclined to read and share them, which is great for SEO. Since it means more people will read your content and more people will link to it. In addition, Google often features AMP sites in prominent carousels in search results, providing a significant boost to your rankings.
7. Include website-wide structured data markup:
When you add code for structured data markup to your website, it improves the crawl ability of the site for search engines. With this information, search engines will be better able to index your site and return results that are relevant to your search.
Furthermore, structured data improves search results by including’ rich snippets’ such as star ratings, pricing, and reviewer information in the results (example below).
These improved results can increase your CTR and drive more visitors to your site. Since they are more aesthetically pleasing and emphasize information that is instantly valuable to searchers. Structured data is a worthwhile investment since search engines give preference to sites with better click-through rates (CTRs).
8. Sign up for Google Search Console and Bing Webmaster Tools:
You may submit your website to be indexed by Google and Bing with two free tools: Google Search Console and Bing Webmaster Tools.
When your site is ready to go live, send its XML sitemap (see above) to Google Search Console and Webmaster Tools. So that it may be crawled and results from it can be displayed in search results.
In addition to monitoring your site’s performance in terms of search engines, these services allow you to conduct a wide variety of additional things, such as:
- Evaluating your site’s mobile accessibility
- Accessing search statistics
- Viewing backlinks to your site
- Disavowing spammy links and much more.