It’s possible that, as a non-designer, your work won’t have the same level of polish and professionalism as you’d want. However, be assured that your backs are covered.
Secrets for Graphic Designing
Below, we’ve compiled a collection of the finest graphic design tips and tricks to help you produce better-looking designs quickly and easily, even if you don’t have any prior expertise with graphic design.
1- Try to avoid unnecessary complexity.
If you’re not a designer or are just starting out, the most crucial thing you can do is make things as basic as possible. Not much is more frustrating than a complicated and difficult-to-use design.
Keep things straightforward by channelling your inner minimalist. Reduce the quantity of text and typefaces you use, tone down the saturation of your colours, and maintain visual equilibrium.
It’s uncomplicated but manages to grab your attention. There aren’t a tonne of design components here, but the vivid backdrop and strong typefaces make up for it.
When designing something, the key is not to cram as many visuals and features as possible.
It’s about finding a happy medium between form and function in order to convey your message simply and convincingly.
2. Stick to a limited colour scheme.
The meaning you want to convey with your design is just as crucial as the colours you choose to use in your palette or colour scheme. It’s not always simple to pick the best colour scheme.
Thankfully, colour schemes that are ready to be used are not hard to come by. You may select a colour scheme from among your available options in Visme’s editing features. Check out the many colour schemes available.
The process of extracting colours from an image is an excellent approach to generating palette ideas. To accomplish this in your Visme editor, simply select a colour from the palette and then click the + symbol. Add your own image to the mix and get a fresh set of colours to play with.
Adobe Color, an online service that generates many colour palettes from a single image, is the best option for extracting specific colour schemes.
3- Be sure to manage the font size and style.
In the eyes of those who aren’t trained in design, choosing a typeface is an art form best left to professionals. It’s simple to get confused by all the font options accessible online.
Moreover, you need to know how to combine typefaces in a design so that the overall effect is one of harmony and cohesion.
Using tried and true combinations can save you the hassle of testing everything out on your own. Most professional designers will tell you that they employ just a small collection of classic typefaces and that they, too, like using new and beautiful fonts when the occasion arises.
Use a novelty font for headers and a conventional classic font for the body text as a simple rule of thumb for combining fonts. Here is a collection of proven font pairings for various uses, saving you time in your font-matching endeavours.
To make a complementary pair, you need just utilise fonts from the same family, but in varying weights. For emphasis, use Montserrat bold for the header, Montserrat normal for the body text, and italics for the subheadings.
4- Take visual hierarchy into account.
Applying a certain level of visual prominence to some objects over others is the essence of visual hierarchy. In layman’s words, it’s the size progression from a header to a subheading to a box of text.
Similarly, pictures, graphics, symbols, and hues are all fair game. Using visual hierarchy principles, you may highlight an element of the design that is particularly important. This establishes visual harmony, which in turn initiates a visual stream of data for the observer.
While some people naturally have an innate understanding of visual hierarchy, it is a talent that must be taught to others. An excellent piece on our site that can help you better comprehend visual hierarchy can be found here.
5- Save time with social media templates.
As a form of online communication, social media requires fresh visual content to be made on a frequent basis. Utilizing previously created templates is the most efficient use of your time.
Managing social media is a daunting task since there are so many platforms, each with unique dimensions. Fortunately, there are templates accessible for use across all channels and in whatever size is required.
In Visme, you may look for the templates you need by searching for a social media platform, a template type, or a particular topic.
However, Social media templates are not the only ones accessible. Visme has pre-made layouts for all types of presentations, infographics, reports, invites, resumes, and more.
6- Use white space
The white spaces aren’t really white. White space refers to areas of a page that are devoid of any content.
What we mean by “breathing space” in a design is the empty space between the major elements. This is a more complex method of design that requires practice to perfect.
Looking at examples of minimalist design may teach you how to effectively employ white space. The guiding principle behind this trend is the adage “less is more,” which suggests that only the most essential elements should be included in a visual design.
Negative space is another way white space is put to use. As opposed to existing in the background or between other pieces, the negative space becomes a narrative device.
7- Make sure your Design Pieces go well together.
Design components you use in your project should have a consistent aesthetic. In addition to icons and data widgets, this includes graphics, Animations and even font styles.
For instance, stick with 2D icons only rather than a combination of 2D and 3D.
Blend rounded-corner squares with other curved shapes. Those have straight angles and no curves at all. Alternatively, you can choose to ignore convention and combine curved and straight lines, so long as you use the same materials and colour scheme throughout.
8- Ease of reading should be a top priority
Making your writing easy to read is another useful piece of advice. This includes things like the positioning of items in relation to the text and the overall flow of the design as well as the colours and fonts used for headers.
Select a legible and appropriate typeface for your work. To be effective, it must be legible even when placed on top of a busy background.
Make sure the context in your design is simple to read and understand. This includes both the written word and graphical representations, such as charts and data widgets.
9- Leave plenty of white space.
When it comes to constructing well-balanced compositions, one of the most crucial techniques is the care to use space. Marginal gaps, form boundaries, paragraph divisions, line breaks, word boundaries, and inter-letter spacing are all examples.
As we discussed up there, empty space is effectively white. The key distinction is that it serves as a guideline for proper alignment, balance, and complement among the many constituent parts.
As an illustration, grids are used to provide a foundation for any design using predetermined spacing measures. Below is an article that will teach you all about grids and space.
10- The Size of Your Infographic Doesn’t Matter.
An infographic will be a must at some time in your creative career.
Thanks to Pinterest and infographic-focused blogs, the majority of social media infographics are now lengthy and vertical. But this piece of advice is about how not every infographic needs to be that size.
The shape, orientation, medium, and size of an infographic are all open options. Which option you choose is determined by the visual nature of the material you’re creating and the medium in which it will be presented.
Blocks of a lengthy, vertical infographic for a blog article can be inserted at various points.
11-. Think about how colour affects people emotionally.
We covered colour schemes and motifs further on the list. However, there is more to the subject of colour theory than that. Think about the meanings behind the colours you choose in your designs, both emotionally and culturally.
The emotional responses of viewers to designs using strong, powerful colours as opposed to soft, pastel hues are distinct. Try to convey the feeling you wish to convey with your colour choice.
Colour harmonies are ways in which the colours of the colour wheel are put together. A better design is possible after you discover the ideal colour harmony for your work.
If you want to use designs for marketing and sales, learning the psychology of colour is a must. In case you’re interested in learning more, we’ve written a fantastic essay on it that you can find on our blog and keep for future reference.
12: Plan ahead by figuring out what sizes you’ll need.
Never begin a project until you have a clear idea of how big it needs to be. Changing the size at a later time is possible, but it will require rearranging your belongings.
If you need to make a presentation, don’t begin with a vertical infographic size, for instance. Similarly, when making a series of Instagram posts, check that they are either square, landscape, or portrait and adhere to these specifications.
The length and breadth in pixels and the aspect ratio are the two standard units of measurement. When creating anything new, knowledge of both is essential.
There are an infinite number of possible numerical values for the aspect ratio, but the resulting form is always the same.
For example, social media visuals must adhere to specified aspect ratios but might have varying proportions depending on the level of detail in the design.
13- It is essential to know what kind of file you need.
Aside from knowing the dimensions of your images in advance, you’ll also need to know the format of the file you’ll be downloading. Do you want a PNG for a translucent backdrop when using a cut-out design, or a JPEG for online use?
Perhaps you require an interactive and animated HTML5 file. Be sure to do a thorough analysis of your requirements before beginning the design.
Then, get everything you need and any other features you might want. You may use an interactive infographic in a blog article, but Pinterest requires a static JPEG.
You may get Visme in a number of different file formats. Everything from still JPEGs to printable PDFs, animated GIFs, and even video.
14-: Maintain a Systematic approach.
The exact amount of care should be used in maintaining order while you work as a designer as is given to picking the perfect fonts and colours. When resources are readily available, you may devote more energy to innovation.
When importing photos, icons, or other graphics into your design software, be careful to:
Make the file names descriptive so they can be easily located.
You should start by making a primary folder for your work.
Organize your materials by kind in separate files if at all feasible.
The updated Visme dashboard features a more logical folder structure and labels to help you keep your work neat and tidy.
15- Have faith in the design process.
Last but not least, a piece of advice for novice and non-designers alike is to have faith in the creative process. Our point is that you shouldn’t try to take any shortcuts in the design process.
This section will walk you through the design procedure we developed for you. Trusting the design process increases the likelihood of a good design outcome.